Marketing and promoting your setting is vital to your long term sustainability. Social media platforms are a great way to do this but it's important to have a clear strategy as to what you wish to achieve and how you are going to do that.
 
This marketing strategy includes an example of how to create your own and includes sections to identify the purpose of using Facebook as a marketing goal, to record your goals, and measure your insights.
 
You could always use our Calendar of festivals and events and 30 days of social media posts to help you build your marketing strategy.